thePath:share the path

Help carry the conversation forward.

The Path is an open effort to understand what responsible AI progress should mean for organizations, their people, and the communities around them.

Use our graphics, share an article, add a badge to your website, or ask us to write something for your audience.

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Share The Path, the campaign graphic.

logos

The mark, in three colourways.

Transparent PNG for screens, JPG for anywhere that will not take one, and vector for print and signage.

The Path logo in charcoal.

Charcoal

The default. For pale backgrounds.

The Path logo in coral.

Coral

The accent. Use where it is the only colour in the frame.

The Path logo in blue.

Blue

The quiet one. For darker or busier grounds.

Download all nine files

badges

Show that your organization is part of the conversation.

Add one to a website, a resource page, a partner page, a footer, or an email signature. Each comes with the code to paste.

The Path: we are part of the conversation.

We are part of the conversation.

Embed code
<a href="https://thepathwechoose.ai"><img src="https://thepathwechoose.ai/static/thepath/share/thepath-badge-01-conversation.jpg" alt="The Path: we are part of the conversation." width="320" height="88"></a>
The Path: we support People and Technology, Harmonized.

We support People and Technology, Harmonized.

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<a href="https://thepathwechoose.ai"><img src="https://thepathwechoose.ai/static/thepath/share/thepath-badge-02-harmonized.jpg" alt="The Path: we support People and Technology, Harmonized." width="320" height="88"></a>
The Path: our organization is participating in The Path.

Our organization is participating in The Path.

Embed code
<a href="https://thepathwechoose.ai"><img src="https://thepathwechoose.ai/static/thepath/share/thepath-badge-03-participating.jpg" alt="The Path: our organization is participating in The Path." width="320" height="88"></a>
The Path: we are helping write The Path.

We are helping write The Path.

Embed code
<a href="https://thepathwechoose.ai"><img src="https://thepathwechoose.ai/static/thepath/share/thepath-badge-04-writing.jpg" alt="The Path: we are helping write The Path." width="320" height="88"></a>
The Path.

The plain badge.

Embed code
<a href="https://thepathwechoose.ai"><img src="https://thepathwechoose.ai/static/thepath/share/thepath-badge-horizontal.jpg" alt="The Path." width="320" height="88"></a>
The Path.

For an email signature.

Embed code
<a href="https://thepathwechoose.ai"><img src="https://thepathwechoose.ai/static/thepath/share/thepath-email-signature.jpg" alt="The Path." width="600" height="190"></a>
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Participation is not a certification or endorsement program. These graphics simply identify organizations helping move the conversation forward.

ready-made posts

Sometimes the hardest part is knowing what to say.

We have written posts, questions, and conversation starters you can use as they are or adapt for your own audience. Copy the words, download the graphic.

  1. Post graphic: what should happen to the time AI gives us back?
    • LinkedIn
    • Newsletter

    What should happen to the time AI gives us back?

    Artificial intelligence can make organizations dramatically more productive. But productivity is only the beginning of the conversation.

    The more important question may be what we choose to do with the capacity we create.

    #thepathwechoose #ResponsibleAI

    Download graphic
  2. Post graphic: AI implementation is an organizational decision.
    • LinkedIn
    • Facebook

    AI implementation is an organizational decision.

    The technology matters. But so do the effects on employees, customers, relationships, knowledge, and communities.

    Those choices belong in the same conversation.

    #thepathwechoose #AILeadership

    Download graphic
  3. Post graphic: better work, not merely fewer tasks.
    • Instagram
    • LinkedIn

    Better work. Not merely fewer tasks.

    Removing friction is worth doing. It is not the same as progress.

    Progress should leave the organization more capable and the people in it better off.

    #thepathwechoose #FutureOfWork

    Download graphic
Download all three graphics

start a conversation

Bring The Path into your organization.

The best conversations about AI happen before anyone buys anything.

Use these resources with leadership teams, employees, boards, associations, or community groups.

The cover of the discussion guide.

10 Questions Every Leadership Team Should Ask About AI

A short guide for a meeting you already have. Talk through one question at a time. It is okay to disagree.

Download the discussion guide
  1. What would we do with the time AI saves us?
  2. Who should benefit when we get more done?
  3. What do we know that isn't written down anywhere?
  4. What decisions should AI never make for us?
  5. Where could automation make things worse for customers?
  6. What would our staff need to see to feel AI makes their work better?
  7. What should we get better at because AI exists?
  8. What information should AI never see?
  9. How would we know if AI was making things worse here?
  10. What kind of organization do we want to be?

More resources will be added here as they are written.

let us give you content

Need something to share? We will help.

You do not have to become an AI commentator to take part in the conversation.

Tell us who you are speaking to and where you want to speak to them. We will help create something useful.

  1. We can write an article for you.

    For your newsletter, publication, association, company blog, or member communications.

  2. We can contribute a guest column.

    Give us the audience, length, and subject. We will propose an angle.

  3. We can write a social post.

    Tell us what you want to talk about and we will help put it into words.

  4. We can create something for your newsletter.

    A short introduction, feature, question for members, or complete article.

  5. We can join your podcast.

    Not to sell AI software, but to have a serious conversation about what AI changes for organizations and people.

  6. We can speak to your group.

    Associations, boards, leadership teams, chambers, professional groups, and community organizations.

  7. We can help you start the conversation internally.

    Discussion questions, workshop material, surveys, or a short presentation for your team.

  8. We can provide commentary.

    For journalists and publishers covering AI adoption, work, small business, organizational change, and related issues.

Tell us what you need.

The more you tell us about the audience, the more useful the first draft will be.

Please enter your name.
Please tell us who you are with.
Please enter an email we can reply to.
Please choose what you need.

media and press

Media and Press

Background information, approved language, logos, photography, and resources for journalists, publishers, event organizers, and partners.

The Path in 25 words

The Path is a public initiative bringing leaders together to explore how AI can strengthen organizations while also strengthening people, relationships, and communities.

The Path in 50 words

The Path is a public initiative exploring what responsible AI progress should mean for organizations. It brings leaders together to examine how AI affects business, people, relationships, organizational intelligence, and public trust, then publishes what it learns openly so others can use it.

The Path leadership, approved for press use.
Download media kit

how to talk about The Path

How to describe The Path

Helpful language

  • The Path is helping organizations think more deliberately about AI.
  • The Path is bringing business leaders into the conversation about what AI progress should mean.
  • The Path explores the effects of AI beyond productivity and efficiency.
  • The Path believes technology should strengthen organizations and the people and relationships around them.

What The Path is not

  • An AI certification
  • A technology vendor
  • An anti-AI initiative
  • A lobbying organization
  • A campaign against job losses
  • A generic consulting methodology

Each of those subjects can overlap with the work. Certification, procurement, employment, and policy all come up in the conversation. None of them describes the initiative on its own, and using one as shorthand tends to narrow it to something it is not.

hashtags and social language

Join the conversation.

#thepathwechoose

  • #ResponsibleAI
  • #AILeadership
  • #FutureOfWork
  • #AIAdoption
  • #PeopleAndTechnology

The handbook cannot be written by one organization.

Every organization sees a different part of what AI is changing.

Share the work. Start the conversation. Tell us what you are seeing.

Take part in The Path Ask us for content